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BUILT HERE: The Anti-Occasion Wardrobe

BUILT HERE: The Anti-Occasion Wardrobe

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Built Here & Made to Last

Four UAE-born labels making the case for craft, heritage and clothing that long outlives the season Sometimes, fashion has nothing to do with trend. It belongs to the garment that was made by someone who understood exactly what they were making and why. In a landscape increasingly shaped by passing trends, the instant restock, the algorithm-driven silhouette, the brands building something different here in the UAE are making a more durable argument: that what lasts is what was made to.

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BUILT HERE: Dressed With Intention

Five UAE-born labels rewriting the language of modest fashion, and why now is exactly the right moment to wear them. For the designers building the UAE's new wave of modest fashion, modesty is not a constraint, but a starting point. The brands built here, where so many nationalities co-exist, do not share an aesthetic or a price point, but what they share is a belief that dressing modestly and dressing beautifully are not two separate decisions. And right now, choosing to wear them carries weight beyond the wardrobe.

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Mother's Day Gift Guide: This One's For Mum

If your love language is gifts, consider this your cue. A carefully considered edit for the woman who has always put everyone else first.

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Whispers of Nouveau

Resort and ready-to-wear label by Linda Augustsson - Scarlett Poppies' new collection brings a thoughtful approach to design, working closely with local artisans to create timeless pieces intended to be worn beyond seasons.

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Inside the World of Miruna Studio

Founder and Creative Director Miruna talks about identity, craftsmanship and designing for women who dress with purpose and presence.

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Schiaparelli — The Ramadan Edit: Dressing with Intention

As Ramadan begins, fashion takes on a new layer of meaning; an opportunity to dress with intention, blending elegance with quiet mindfulness. Schiaparelli’s Spring–Summer 2026 Ready-to-Wear collection embraces this philosophy, presenting a first act defined by balance, fluidity, and subtle strength.

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#INTERVIEW: In Conversation with Pietro Terzini on His Latest MAX&Co. Collaboration

From viral wordplay to a cool design icon, the Italian artist brings wit and wisdom to the new "1-800 GIFT ALERT" and "HERE WE GO AGAIN" collections.

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The Return of The Collective: Ripe Unveils a Refined New Season at The Courtyard Dubai

In the season of the outdoor, enjoy a fusion of conscious luxury, artisanal craftsmanship and boutique fashion as Dubai’s original creative hub returns.

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Solve Your Festive Season ‘Outfit Fatigue’ with Falcons’ New Exclusive Lending Club

From the Diamond tier to the intrigue of the ‘Mystery Bag,’ CEO Dr. Kevin Khalili explains how this circular fashion model is giving the fashion forward the luxury of variety, without the commitment.

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Golden Goose Kids

An exclusive interview with Silvio Campara about the brand’s opening store in Dubai.

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#INTERVIEW: Harrishma Kapur on the Art of Meaningful Gifting

Bridging European craftsmanship and Eastern poetry, Harrishma Kapur the founder of House of Eleganza discusses why silver is the ultimate vessel for memory and how she is redefining modern luxury through the lens of heritage.

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Festive Gift Guide: Luxury Fashion, Jewellery and Wellness for the Holiday Season

Discover the season’s most coveted collections, from avant-garde silhouettes and lab-grown diamonds to exclusive aesthetic treatments and meaningful holiday gifts.

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Gianvito Rossi: Festive Elegance for the Season

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Holiday Glam with L’AGENCE

With its new Holiday Edit, L’AGENCE presents a considered approach to dressing for the season, celebrating personal style with elevated ease.

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Flowwow and Batool Al Tameemi Celebrate Emirati Generosity

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Celebrating Women of Influence, Saying It With Flowers

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Sprayground Unveils 11-Meter Gold Helicopter Installation at Dubai Airshow 2025

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LINDBERG FW25 - Personal Eyewear

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Modora Home Opens in Dubai

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#INTERVIEW: Inside Babyshop’s AW25 Story with CEO Ruban Shanmugarajah

For Babyshop, the Autumn/Winter 2025 season unfolds in the heart of Paris, a city that reflects the brand’s growth to a global name in children’s fashion. CEO Ruban Shanmugarajah talks about Babyshop’s creative journey.

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HushEdit: Dubai’s Most Exclusive Luxury Sale Experience

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Canadian Heritage Brand Canada Goose Sets its Sights on the Gulf

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